Your Chooz HVAC Pros Listing Page
Get a done-for-you listing on a directory that is optimized to get your painting company mentioned on AI engines like ChatGPT and Google AI, without having to pay for leads
Free Listing
Your listing is completely free and we do not charge for the leads that you get from your profile page
$0/month
- Done for you expanded listing page on Chooz HVAC Pros
- We include your basic business information, company logo, 4 of your best pictures, Google, Facebook, Yelp, Angi, and BBB reviews and ratings, an About section, a Q&A style FAQ, your services, and your service area
- Reviews updated every 6 months
Premium Partnership
Premium Partnerships are only available to Top Pro and Best Pro award winners who want higher visibility and free customer leads.
$17/month
- Everything in your free listing
- 2 additional points in your Chooz Score (Trust & Engagement category)
- Quarterly audit report that tells you what you can do to improve your Chooz Score, Google ranking, AI visibility, and how to get more customers
- Profile updated monthly (free tier is every 6 months)
- Premium Partner designation on your profile
- Access to our exclusive Concierge Service with free leads and a reduced 3% (non-premium partners are asked to pay 7%) that we ask you to pay only when the lead turns into a paying customer
Frequently Asked Questions
How Do Leads Work?
There are two ways customers find you through Chooz: organic discovery and our concierge service. Both can result in new customers, but they work differently.
What is an organic lead?
When homeowners research painters on Google, ask AI tools for recommendations, or browse Chooz directly, they may find your profile and contact you on their own. These are organic leads, completely free to you. You pay nothing when customers find you this way, even if they hire you.
What is a concierge lead?
Some homeowners prefer to fill out our concierge form and have us match them with contractors. When this happens, we send you the lead directly. There's no upfront cost for anyone.
However, there are some differences between Premium Partners and non-premium members:
Priority: Premium Partners are always the first to be contacted with a qualifying customer and have first right of refusal. Non-premium members are contacted only after Premium Partners have passed on the lead.
Success Fee: Both Premium Partners and non-premium members are asked to pay a success fee when a concierge lead becomes a paying customer. For Premium Partners, the fee is 3%. For non-premium members, the fee is 7%.
When do I owe the success fee?
Only when a concierge lead signs a contract or agreement for your services. You never pay for leads that don't convert, and you never pay for organic leads.
Am I obligated to pay the success fee?
No. However, if we continue sending you concierge leads that turn into paying customers and you don't contribute the fee back, this will be reflected in a lowering of your Chooz Score and we'll decrease the number of concierge leads we send you.
Premium Partner Eligibility & Benefits
Who is eligible for Premium Partnership?
Premium Partnership is only available to contractors who have earned a Top Pro Award (87+) or Best Pro Award (94+). We don't sell premium memberships to contractors who haven't met our quality standards.
Does this affect my Chooz Score?
Premium Partners receive 2 additional points in the Trust & Engagement category. The remaining 98 points are determined by objective factors: reviews, digital presence, and business credentials. If you stop paying your monthly membership, the 2 points are removed.
Aren't the 2 points just paying for a higher ranking?
No. This isn't a sponsored listing where anyone can pay to appear at the top.
First, you have to earn eligibility. Only contractors who have already scored 87 or above through our objective methodology can become Premium Partners. You can't buy your way onto this directory or skip the vetting process.
Second, the 2 points represent something real: accountability. A business that commits to a monthly membership, even a small one, is signaling that they take their online presence seriously and are invested in maintaining a relationship with us. That ongoing commitment is meaningful.
We've found that contractors willing to invest in their business reputation, stay engaged with feedback, and maintain accountability tend to be the same contractors who deliver quality work to customers. The 2 points reflect that trust relationship, not a payment for placement.
What's in the Quarterly Report?
Each quarter, you'll receive a personalized audit covering four areas:
Chooz Score Analysis
Your current score breakdown by category (Platform Reviews, Review Quality, Digital Presence, Business Authority). Which scoring components changed since last quarter. Specific actions you can take to improve your weakest areas. How your score compares to other contractors in your market.
Google Visibility Check
How your Google Business Profile compares to top competitors. Missing or incomplete information that could be hurting your local search ranking. Review response patterns and recommendations. Category and service listing optimization suggestions.
AI Readiness Assessment
Whether your business information is structured in ways that AI systems can easily reference. Content gaps that may prevent AI tools from recommending your company. How often your company appears in AI-generated responses for your service area (when trackable).
Action Items
Prioritized list of 3-5 specific things you can do before the next quarter. Which improvements will have the biggest impact on getting more customers. Progress tracking on recommendations from previous reports.
What if I don't get any leads?
Lead volume depends on homeowner traffic in your area. If no concierge leads come through, you only pay the $17 monthly membership, never a success fee for leads that don't exist.
Here's why our membership fee is so low: the primary value isn't lead generation. You're paying for the quarterly audit reports, the monthly profile updates, the 2-point score boost, and the ongoing visibility benefits that come from having a well-maintained presence on an objective directory.
Think of it this way: if being on Chooz helps just one customer find your company this year, whether through Google search, AI recommendation, or someone browsing our rankings, that single job more than pays for the annual membership. A typical interior painting job is $2,000-5,000. Your annual Premium Partnership cost is $204.
The leads are a bonus. The visibility and credibility are the core value.
General Questions
What are monthly memberships and success fees used for?
We use fees to maintain the servers and the website, pay the workers to score and keep your profile up-to-date, and produce quarterly reports for the companies. Furthermore, fees are used to promote our directory which sends potential customers to your painting company's Chooz profile page and website.
Can I cancel anytime?
Yes. No contracts, no cancellation fees. Pause or cancel whenever you want.
What counts as a "closed job"?
When the homeowner signs a contract or agreement for your services.
Do I have to accept every lead?
No. Pass on any lead that doesn't fit. You only pay the success fee for jobs you actually close.